Link Building turning into more challenging day to day. Google trying to optimize search results to give best for their user. We need to start to realise days of just building links are gone long back. It was just evident when Panda update was strike the google search which rolled over to fold over lot of websites in web. When all the webmaster started to recover from their loss from Panda update then we recently got hit with new one called the “Penguin Update”.
Now Penguin Update is here we need to think smart strategies to build link for our websites. I am going to list out some of link building strategies that still works even after penguin update. This article mainly describes about back link quality that need to be keep in check which comes from other website to your blog. Also illustrates from which domain getting back-link worth or not.
What other domains it linking out?
If your getting back-link from website make sure to check what all other domains that website linking to. This maybe look very nuts questions but you need to check whether its “Link Farm” site or its linking to quality and niche specific websites. If you not able to get it right for above questions then link that your going to get from that website not going to yield you much value in Google Algorithm.
Do the blog ranking for any keyword?
You can check out whether back-linking domain ranking for any other quality keyword in google search. If you not able to find any keyword ranking in google obviously the link from site not going to count much. I usually check the target website in ahrefs.com which list keywords its ranking in google recently.
Do the blog outbound anchor keyword ranking?
One of another way to find quality of website by checking whether already anchor keyword are been ranking in google. If keywords are been ranking in-turn getting back-link from those blog will help your SERP ranking boost and add good value in link building quality.
Do the blog pass Copyscape?
Well this was much discussed during time of Panda update but it still hold good in Penguin Update mandatory criteria website must posses to get link after Penguin. If your going to link from website make sure you run couple of articles into copyscape and check for duplicate content. Always remember in whatever niche it be “Content is King”. Link Building strategies will help in added value for your over all Search Engine Optimization.
Do the link from Dropped Domain?
Many new SEO webmaster make mistake buying links from dropped domain. This will not going to add much value for your link building quality or google going to give much weightage for them. Lot of website got affected in Penguin Update for building links from dropped domain which are mostly bought from cheap forums out there.
Do you get Link from Right Place in Blog?
This sounds stupid at time link from domain may count as link anyways. But that isn’t value always google value back link from the location of blogs differently for each. The links from sidebar (Blog Roll) and Footer are consider less value compared to one you get from inside body of content. Also too much footer link may trigger penalty by google.
If you follow above steps while choosing your blogs for link building it will surely help you to bypass Penguin Update easily. These link building strategies may look simple and basic but you can’t make good quality link building pattern for your website without above ones.