Blogging is an absolute must; not only does it create an online presence for your company, but it is an integral component of any effective SEO campaign. One of the most difficult parts of blogging is finding relevant, timely and information-rich topics to write about. The first couple articles will usually come easily to you, but after a couple months of writing, you may feel like you’ve hit a blogging wall. Luckily there are hundreds of interesting topics to write about, you may just need to think outside of the box to find them. Here are some great ways to generate interesting blog articles:
Google Alerts – We cannot stress this enough; Google is the most complex search engine in the world. Google articles don’t just appear on top for no reason. There is plenty of thought, research and planning that goes into each search, which means that “trending” articles on Google have already caught the search engine’s attention and must be either news-worthy or filled with relevant and informative material. Setting up alerts to arrive to your Google Reader is very easy and Google does the work for you! You could easily walk into your office with five new topics waiting for you.
Find Inspiration – You may not realize how interesting your company is, since you experience it on a daily basis. Do you work for a publishing company? Maybe you work with software and computers? Whatever your company does, there are people interested; interested in breaking into the field, learning the ins and outs, reading about industry trends, or even knowing what your customers and clients think of your products and services. You can write inside pieces, re-post or respond to customer reviews or even interview colleagues for your blog articles.
Think Offline – Bloggers tend to check the internet first for interesting and timely topics. While the World Wide Web may have thousands of ideas at your fingertips, it’s important to keep your ears and eyes open to the outside world. Browse national newspapers and magazine articles to find topics. If your company is smaller, read small publications, like local papers and community boards. Trade publications are a great source of industry news and trends. These publications may even offer insight on new products and services in your industry. Lastly, keep your ears open to those around you. Have you heard any customer complaints? Or do your clients or customers seem to run into a common problem working in this industry? Becoming a problem solver or even a problem soother can help catapult your blog into the limelight.
Keeping up with blogging is extremely important for your SEO efforts, according to Austin SEO Company, ArteWorks. Blogging is a great way to connect with clients and customers on a weekly basis and to quickly become the expert in your industry.
About the Author: Allison Schnur is the Marketing Manager of ArteWorks SEO, a full service Austin SEO firm located in Austin, TX. For more information about our top rated search engine optimization company please visit http://www.arteworks.biz.